Job Details

We are partnering with an established Mexican condiment brand with strong consumer recognition and retail presence across Mexico as they prepare for a major U.S. launch in 2027. This is a rare ground-floor opportunity to lead the U.S. launch strategy for a heritage hot sauce brand positioned to compete directly with major players in the category.

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.

This is not an inherited brand plan — this is a true build-it role.

The Brand Manager will own the full U.S. launch strategy, including positioning, go-to-market planning, marketing execution, and P&L ownership. This person will work closely with senior leadership across the U.S. and Mexico and will have the backing of an existing retail trade infrastructure, allowing them to focus on brand-building, consumer strategy, and launch execution.

What You'll Own:

• Lead the full U.S. brand launch strategy from the ground up, with a target of achieving 5% market share within the first three years
• Own positioning, go-to-market strategy, marketing planning, and execution for the U.S. market
• Manage full P&L responsibility from day one
• Develop a bicultural brand strategy that resonates with both the general U.S. market and Hispanic consumers
• Partner closely with senior leadership across U.S. and Mexico-based teams
• Collaborate with retail trade execution partners supporting big-box and grocery channel expansion
• Build a high-impact launch plan designed to compete in one of the fastest-growing flavor categories in U.S. CPG

What We're Looking For:

• 8–10 years of client-side CPG brand management experience
• Direct experience launching a hot sauce product in the U.S. market is required
• Proven experience executing a U.S. go-to-market launch from scratch with national reach
• Full P&L ownership in a current or prior role
• Ability to operate both strategically and hands-on in a lean, fast-moving environment
• Deep understanding of the U.S. Hispanic consumer and general market consumer dynamics
• 100% bilingual in English and Spanish, with strong bicultural fluency
• Familiarity with U.S. big-box and xywuqvp grocery retailers such as HEB, Kroger, Walmart, Costco, and Whole Foods

Why This Role Stands Out:

• Full ownership of a national U.S. launch
• High visibility with senior leadership across the U.S. and Mexico
• Opportunity to build the strategy, not inherit one
• Backed by established retail execution infrastructure
• Small, agile marketing team with fast decisions and limited corporate layers
• Opportunity to help scale a Mexican-heritage brand in a high-growth U.S. category

This is an ideal opportunity for a hands-on CPG brand leader who has successfully launched hot sauce in the U.S. market and is excited to build a national brand from the ground up.