Job Details

North America Consumer and Gaming Creator Lead

The One HP Creator Specialist is HP's central owner for building and scaling a best-in-class Creator & Influencer ecosystem across CPS, Printing and Gaming (HyperX Peripherals and HyperX OMEN) in North America. Sitting within the One HP North America team, this role is responsible for designing, executing, and optimizing an always-on and campaign-based creator engine that drives authentic storytelling, cultural relevance, and measurable business impact across the full HP portfolio.

This role brings together creator-led productivity, everyday technology storytelling and gaming cultureensuring HP shows up cohesively across platforms, audiences, and moments. You will own creator strategy end-to-end: from sourcing and contracting, to briefing and content QA, to integration across paid media, earned PR, events, sponsorships, and retail.

You will partner closely with several teams, including Gaming Marketing, Brand Marketing, Retail Marketing, Comms/PR, Internal Media, Category/Planning, Alliances, and Insights & Performance, and serve as a connective tissue across teams to unlock cross-portfolio opportunities and shared creator learnings.

Key Responsibilities

• Creator Program Strategy & Planning (One HP Mindset)
• Creator Sourcing, Vetting & Contracting
• Briefing, Content Creation & Quality Assurance
• Integration Across Paid, Earned, Events & Retail
• Measurement, Optimization & Reporting

What You Bring

• 57+ years of experience in creator/influencer marketing, ideally across consumer tech, productivity, gaming or lifestyle categories.
• Proven ability to run end-to-end creator programs: strategy, sourcing, contracting, briefing, execution, amplification, and reporting.
• Deep fluency in creator ecosystems, alongside strong understanding of productivity, creative, and everyday tech audiences.
• Experience working cross-functionally with paid media, PR/earned, retail, events, and alliances to deliver integrated outcomes.
• Strong analytical mindset with comfort in KPIs, optimization, and budget management.
• Excellent communication, stakeholder management, and operational discipline.

Why This Role Matters

Creators shape how people discover, trust, and choose technology. This role ensures HP shows up with one voice, many storiesfrom performance and creator culture to productivity, creativity, and everyday printing needs. By owning the full creator ecosystem across CPS, Gaming and Print, you will unlock scale, consistency, and cultural relevancedriving stronger brand impact and business results across North America.

The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure, 11 paid holidays, additional flexible paid vacation and sick leave

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job - Marketing

Schedule - Full time

Shift - No shift premium (United States of America)

Travel - Relocation - Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"