Job Details

A company is looking for a Director, Customer Marketing to lead a team focused on student engagement and institutional customer retention.Key ResponsibilitiesDesign and implement comprehensive customer retention strategies to support partner successLead marketing initiatives to increase awareness and adoption of services among students and campus staffEstablish key performance indicators and utilize data to optimize marketing strategies and measure effectivenessRequired QualificationsAt least 10 years of marketing experience with significant B2B and B2C exposure, including 3-5 years in a leadership roleBachelor's Degree in Marketing, Business, Communications, or a related field; Master's preferredExperience in higher education, K-12, SaaS, digital health, or student servicesExpertise in customer lifecycle marketing and retention strategiesFamiliarity with marketing automation tools and analytics platforms