Job Details

The Account Executive (AE) is responsible for launching, growing, and expanding Cinch Home Services' presence in a new and emerging territory. This role demands a high-energy, business-development-driven professional who is comfortable building a market from the ground up - identifying opportunities, "door-knocking" into non-partner real estate offices, creating relationships with brokers and agents who may be unfamiliar with Cinch, and converting whitespace into long-term producing accounts.

While there will be some existing business to nurture, the primary focus is on net-new growthmarket penetration, and strategic prospecting that accelerates adoption and positions Cinch as the preferred home warranty partner across the territory.

This is a consultative, field-based role requiring resilience, creativity, and a hunter mentality.

What You'll Do

Business Development & Territory Launch

• Drive aggressive new business development by identifying untapped brokerages, agent teams, and high-value prospects within the emerging market.
• Conduct door-knocking, in-person and virtual prospecting, and cold office introductions to generate awareness and secure meetings with decision-makers.
• Build the territory from the ground up by establishing Cinch's brand presence in offices where coverage awareness and usage may be low.
• Create and execute a strategic go-to-market plan using CRM insights, local market trends, and competitive intelligence.
• Expand into whitespace markets by converting non-partner brokerages and re-engaging inactive accounts.

Relationship Development & Account Growth

• Cultivate and strengthen strategic relationships with real estate agents, brokers, owners, and key referral partners.
• Develop customized territory plans to increase adoption, office penetration, and agent engagement.
• Maintain exceptional organization and responsiveness, consistently meeting client needs and demonstrating a proactive, accessible approach to communication.
• Effectively manage a defined territory, including planning and executing meetings, route optimization, office drop-ins, and maximizing productive time in the field.

Realtor Education & Enablement

• Deliver confident, engaging office presentations, sales meetings, CE-style trainings, and lunch & learns (in-person and virtual), demonstrating a deep understanding of the realtor experience while reading the audience, adapting in real time, and translating agent needs into clear, compelling messaging that communicates the value of Cinch home warranty products.
• Coach agents on positioning warranties in listings, buyer consultations, and negotiations; help select plans aligned to client needs.
• Stay current on products, coverage changes, pricing, and real estate contract nuances; communicate updates clearly to the field.
• Maintain a deep understanding of competitor products, programs, and positioning, and confidently articulate Cinch's differentiation—clearly communicating where our coverage, value, and service offerings provide superior advantages for real estate partners and their clients.

Field Marketing, Branding & Community Presence

• Increase regional visibility through association events, expos, industry meetings, sponsorships, open houses, and consistent in-office engagement.
• Ensure offices are stocked with current marketing materials, brochures, and brand assets.

Claims Liaison & Escalation Support

• Serve as the primary liaison between agents/homeowners and internal teams (Membership Services, Claims, Escalations).
• Problem-solve claims issues professionally to protect relationships and brand trust; set clear expectations on timelines and coverage.

Collaboration & Internal Partnership

• Partner with marketing, operations, leadership, and escalations to execute field campaigns and improve partner experience.
• Model a professional, positive, and growth-oriented mindset in all internal and external interactions.

Reporting & Operating Rhythm

• Track all activity, meetings, and pipeline details in Salesforce, ensuring complete visibility into territory progress.
• Provide regular updates on emerging market trends, adoption gaps, and growth opportunities.

Qualifications

Must-Haves

• 3+ years in field sales, business development, or channel sales (real estate, mortgage, title, insurance, or home services preferred).
• Demonstrated success in new territory development, market creation, or heavy prospecting environments.
• Comfortable with door-knocking, cold introductions, and face-to-face prospecting.
• Proven track record of driving new revenue, building relationships, and securing net-new accounts.
• Strong presentation and communication skills; able to adapt messaging to any audience size or skill level.
• CRM proficiency (Salesforce preferred); ability to manage pipeline and territory analytics.
• Valid driver's license and ability to travel extensively within the region.

Preferred

• Deep understanding of the real estate industry, transaction timelines, and brokerage operations.
• Existing network of real estate agents, brokers, associations, or mortgage/title partners.
• Knowledge of the home warranty landscape and competitive offerings.
• Bachelor's degree or equivalent experience in business, communications, marketing, or related field.

Core Competencies

• Business Development & Prospecting Excellence
• Relationship-Building & Influence
• Territory Planning & Market Expansion
• Presentation & Communication Mastery
• Growth Mindset, Resilience & Persistence
• Cross-Functional Collaboration
• Problem-Solving & Customer Advocacy
• Ownership, Accountability & Follow-Through